At the heart of the firm’s operations lies deep expertise in resolving complex accounting and economic issues.
Assayag Consultants LTD provides comprehensive professional guidance in accounting, economics, and mergers and acquisitions—from strategic planning through to execution. The firm advises public, private, and government companies, combining advanced professional knowledge with broad business acumen. We deliver clarity and precision at the points where accuracy matters most.
Our expertise begins precisely where others stop.
Our
Professional
Services
Accounting Advisory
The accounting department specializes in strategic accounting consulting and guidance for complex transactions, with expertise in Israeli, International (IFRS), and US accounting standards. The firm’s team advises leading companies in the economy from the initial planning stage of a transaction through post-closing, providing services that include drafting position papers, professional opinions, preparation of special-purpose financial statements, and implementation of new accounting standards. The combination of knowledge, experience, and professional independence enables us to ensure accurate, responsible, and clear handling of every accounting issue.
Economic Consulting
The economic department at Assayag Consultants LTD specializes in valuations, advanced financial analyses, and independent economic opinions, based on quantitative methodologies and deep business knowledge. The team advises public and private companies on feasibility assessments, strategic business plan development, and valuations for financial reporting and transaction purposes. Alongside expertise in complex financial instruments and Purchase Price Allocation (PPA), we provide accurate analyses that enable data-driven decision-making—while maintaining professionalism, clarity, and full compliance with accounting standards.
Mergers & Acquisitions
The M&A department at Assayag Consultants LTD specializes in advising buyers, sellers, and investors throughout all stages of a transaction—from strategic planning through completion. We combine accounting and economic understanding with extensive experience in managing complex processes, offering a proactive and discreet approach that enables us to identify opportunities even in challenging situations. The department’s team leads clients through due diligence, valuations, structural planning, and resolution of regulatory issues, while conducting precise negotiations and applying creative thinking that leads to successful transaction closings.
Trusted by Israel’s Leading Companies
Our team of experts
Haim Assayag
Prof. Haim Assayag CPA, Founding Partner
Haim Assayag
Prof. Haim Assayag CPA, Founding Partner
Prof. Haim Assayag, a Certified Public Accountant since 1993 and a distinguished graduate in Accounting and Economics from Tel Aviv University, has served since 2009 as Managing Partner at Assayag Consultants LTD. He brings over three decades of experience in business, financial, and accounting consulting to public, private, and government companies. His work includes advising on IPOs, mergers and acquisitions, due diligence, valuations, preparation of special-purpose reports, and providing professional opinions to the Israel Securities Authority and the courts.
Throughout his career, he served as a senior partner at Ernst & Young, Arthur Andersen, and Grant Thornton, where he led professional departments and was instrumental in formulating and implementing key accounting standards in Israel. Prof. Assayag combines extensive practical experience with long-standing academic activity, lecturing at higher education institutions and publishing articles and professional papers in the field of financial accounting.
Aviad Cohen
CPA, Partner and Manager of the Economic Department
Irit Kuczynski
CPA, Director, Professional Department
Reut Cohen Kineris
Office Manager
Natalie Smotretsky
Assistant Manager
Orly Habibi
Secretary
Yarin Shakedi
Intern
Adir Shalom
Intern
Amichai Hayat
Intern
Michael Assayag
Intern
Daniel Assayag
Business development
Cracking the Code, Financial Insights
Israel Electric Corporation's Asset Settlement: An Accounting Solution to a Decades- Long Dispute
After the Mandatory electricity concessions expired and the Israel Electric Corporation (IEC) was established in 1996, an unresolved ownership and accounting dispute remained: Who owns the electricity infrastructure assets built on historical land? The State claimed full ownership, while IEC claimed that some of the assets were purchased with company funds.
January 27, 2026
Accounting Guidance – SYNEL M.L.L PAYWAY
After the acquisition of SYNEL M.L.L PAYWAY was completed – a well-established
company providing payroll and attendance services to thousands of clients – the new
management discovered a serious anomaly in the financial statements.
January 27, 2026
ICL Group: An Economic-Accounting Opinion That Passed the Court Test
In a complex legal case regarding a motion to certify a class action against ICL Group, we worked with the company and its legal team to present a professional opinion focused on the appropriateness of the accounting treatment of a dispute with the State.
January 27, 2026
